International direct-selling company Natural Health Trends Corp. appointed Paolo Giuliani to direct subsidiary operations in Europe. In this consulting role, Mr. Giuliani will be charged with expanding direct-selling opportunities in Europe and managing European-based operations.

“Paolo is extremely well equipped from both an industry and professional standpoint to achieve our expansion goals in this very dynamic market. He has more than 15 years’ experience in direct selling in Europe, supplemented by substantial expertise in traditional business as well,” said Chris Sharng, president of Natural Health Trends Corp. “Paolo’s guidance, combined with our mix of lifestyle, beauty and wellness products that we believe are a strong fit with European consumers, will optimize our ability to grow our distributor network and increase our retail sales.”

Mr. Giuliani is the Italian partner of a major European consulting and service group specializing in all areas of multi-level marketing throughout Europe. Prior to that, he held various senior management roles with Amway and Stanhome-Yves Rocher Group, including vice president international development and chief executive officer responsibility for Italy and Spain. His experience encompasses successful start-ups, turnarounds and restructuring where he achieved significant financial and operational results.